You've stumbled upon the online home of Michael Conroy: social media nerd, sometime freelance journalist, deluded photographer, wandering traveller, geek and coffee nut.
Say hello.
I am currently a Senior Social Media Analyst at London digital agency Tempero.
I earnt a Computer Science degree in 2006, then quickly found myself as a Network and Systems Manager in charge of a very talented team.
From there I traveled to the UK and jumped into online journalism, working for Wired UK and GQ, immersing myself in my love of digital culture.
For two years I worked as R&D Manager and Social Media Account Manager, bringing my technical expertise to bear on innovative digital campaigns for clients like Mercedes-Benz, Austin Reed and Continental Tyres.
I am passionate about using groundbreaking technology and insightful data to create amazing experiences for people in as many ways as I can.
Working for a bespoke social media agency, I manage all aspects of social media campaigns for a number of ISM's high-profile clients, from detailed planning and content management to execution, financial management and inter-agency coordination.
I also run ISM's internal Research and Development group, which investigates and and conducts training on new technology, software and platforms.
My clients have ranged from automotive to fashion, a diverse list including Mercedes-Benz, Austin Reed, Viyella, CC and Continental Tyres.
I also have extensive experience in direct content production, having both produced and directed viral videos that have collectively achieved nearly 200K views and coordinated social media coverage for live events featuring the England Cricket and Rugby teams.
My Computer Science background has also translated into an internal role as a technical project manager, overseeing the development of Facebook apps, blogs and microsites.
As a freelance contributor to the print edition of Wired UK, I researched and wrote original work for the Start, Play and Test sections of the magazine.
I was offered the Tech Torn Apart regular feature in Start, for which I wrote four double-page spreads covering the January 2010 to April 2010 issues. I tore apart unmanned military drones, CT scanners Roomba's and more. No Roombas were hurt in the construction of my articles.
For Play, I wrote about Augmented Reality and the Parrot AR Drone, and how internet-connected toys are taking over the world. Arguably the toys are yet to rise up against mankind, but I maintain it's just a matter of time.
I also left my mark on the How To... part of the magazine, instructing the Wired faithful on how to make perfect latte art, hack National Rail for cheaper fares, master HDR photography and win eBay auctions.
As an intern at GQ.com I jumped right in and got my hands dirty. Playing to my strengths, I wrote pieces on technology and film including reviews of the Bang and Olufsen BeoLab 11 subwoofer, Sony's Xperia X10 smartphone and a preview of Sky TV's new action series, Chris Ryan's Strike Back.
I also wrote and assembled a 14-page photo piece for the Dresser section highlighting new releases from British designers for their Autumn/Winter 2010 collections.
When I wasn't out scouting stories, I was sub-editing and laying out stories for gq.com.
As a freelance contributor for one of the UK's fastest-growing tech sites, I contributed short and medium length reviews of the latest consumer gadgets.
Some of my most notable pieces included a comprehensive test of the Alienware M11x portable gaming laptop, an analysis of Toshiba's 47" REGZA TV and the same company's 801 digital photo frame.
Working for both Condé Nast properties, I contributed daily news coverage and features across all sections of the website including business technology, culture, music, film, games, politics, style, travel and reviews.
Some of the pieces I most enjoyed writing include a preview of Avatar, an interview with Robert Llewellyn to promote the Bletchley Park fundraiser Buffoonery!, live reporting from the Mobile World Congress in Barcelona and a profile of The Voicebot, a robot installed in the houses of Parliament to raise the profile of youth issues in the UK.
Daily editorial duties including proofing and fact-checking of freelance and internal contributions, localising Wired stories from the US and adapting Wired UK magazine content for display online.
Managing a team of five and a quarter of a million annual budget, I provided strategic and day to day direction for the IT and Software Development needs of Hunter New England Population Health, a 150-person government division.