Head of Insight and Innovation at icuc.social
Public Relations | London, United Kingdom, GB
Data Scientist and Technologist currently leading an award-winning team of analysts as Head of Insight and Innovation at Social Media specialist agency Tempero. I design systems and lead projects that extract insight into consumer behaviour for brands such as Sony, The BBC, L’Oréal, Activision and FIFA.
I am a “full stack” data scientist combining a degree in Computer Science with seven years of technology infrastructure experience as a Systems Engineer, six years of social media data domain expertise as an analyst, and three years as a professional journalist with Wired and GQ.
Throughout my career I have specialised in creating and leading high performing technical teams to produce industry leading work. In 2015 our project "Tackling Hate Crime in The English Premier League" won "Best Use of Social Monitoring/Insight" and runner-up for "Best Socially Responsible Initiative" in The Drum's Social Buzz Awards.
My work has been featured by The Guardian, The BBC, Mashable and The New York Times, and I have appeared online, in print, in video and on TV.
I am a regular speaker at specialist data and digital media conferences, having been invited to present at Social Media Week London/New York, Engage Conference, Tableau Conference and BrandWatch Masterclass.
As a software developer I have created revenue generating products and original IP. Two examples are Mappr, Tempero’s offering for analysing networks of social influence, and the Social ROI Calculator, a service for estimating Facebook earned media value.
Specialties: Digital Marketing, Social Media, Technology Architecture, Software Design, Data Science, Project Management, Python and Ruby development, data analysis with Tableau and Alteryx, Growth Hacking.